We live in a world with millions of choices. Where to eat, where to go to school, where to shop. And literally everyone is competing for our money. If the constant sales and value menu items are any indication, it is definitely a buyers market.
Recently, I’ve been noticing absolute ire for companies that do not cater to everyone. Specifically, Lululemon. These days it’s cool to hate on Lulu. A quick google search will lead you to HUNDREDS of articles and blog posts with people disavowing Lululemon yoga pants. But to say they don’t support plus sized women would be a misstep.
So why hate Lululemon? I find the mentality similar to those on the J. Crew Aficionada website who hate J. Crew because the company does not cater to their specific, ever-changing, individual needs and wants.
According to the online angry mob, Lululemon does not carry sizes larger than a US12. Lane Bryant does not carry smaller sizes. But no one is boycotting them. There are plenty of plus size athletic wear companies. So I’m not sure what the problem is, there seems to be something for everyone.
And when is it okay to take one person and attribute their horrible actions to everyone that’s somehow affiliated with them? Oh yeah. People do that all the time. To blacks, Arabs, Asians. Okay Carry on.
But seriously, this woman wrote an entire blog post titled “Lululemon: Are Those Leggings Really Worth Your Soul?” (Yes it’s really titled that), and after referencing the murder of Jayna Murray, she goes on to state “these people [lululemon employees] are insane”. Not that the murderer, Brittany Norwood, is insane, but the entire company. I highly doubt Ms. Norwood’s retail job caused her to murder another person. More than likely she would’ve murdered someone while working anywhere.
Lululemon is definitely under fire, and it seems that the Huffington Post is leading the charge. In the past few years, The Huffington Post has written over 40 negative articles about Lululemon. So much so the retail store has it’s own landing page on the website.
No other legitimate news source (if you can call HuffPo that) has taken up so many gigabytes to report on yoga pants. Maybe the powers that be at Lululemon forgot to pay off AOL for good press. Because HuffPo definitely has a hard on for them.
This is probably the best example of hive mindset I have ever seen. HuffPo continually writes about how Lululemon are such evil bastards, so people jump onboard and start to believe it.
Despite everyone’s hysteric claims to never shop there again, Lululemon’s revenue has actually been going up. According to reports, net revenue for the quarter increased 20% to $379.9 million from $316.5 million in the third quarter of fiscal 2012. I know my local Lulu has been packed every time I walked by.
Despite any PR mistakes Lululemon has made, they don’t deserve the hate they receive. Companies are run by people and people are flawed. And as far as companies go, Lulu seem to at least care about their customers. As stated earlier, we have choices. If you don’t like Lululemon, there are at least 6 other high end athletic wear companies I can think of off the top of my head. Just choose another one.